We got tired of watching good businesses get average results from distracted agencies.
The typical agency model is broken in a specific way: they take on every client they can, spread across every platform, and divide attention across a roster that's way too big. Your account gets assigned to whoever has bandwidth — which changes constantly.
NULYT was built around the opposite model. Tight roster. Two channels. Senior attention from the person who took your call, every single week. The goal is to be the last paid media agency you need to hire.
We work exclusively with lead generation businesses — the kind where a phone call or form fill is the goal, not a shopping cart. Service businesses, local professionals, B2B companies. People who need booked appointments and qualified leads, not just impressions.
Google Ads puts you in front of people already searching for what you do. Meta Ads builds your pipeline before demand does. Together, managed correctly, they compound. But only if the person running them actually knows what they’re doing and stays on your account long enough to see it compound.
Service businesses that need more leads.
If your business grows when the phone rings or the form gets submitted, paid media on Google and Meta is almost certainly the highest-leverage channel you have. We specialize in exactly this.
We don’t work with e-commerce stores, subscription apps, or businesses that rely on brand awareness. We work with businesses that need someone to call, book, or inquire — today.
Don’t see your industry? If you generate revenue from booked appointments or inbound leads, we’re worth a conversation.
What working with NULYT actually looks like.
Audit, build, and set the foundation.
We start by auditing your existing accounts — or building from scratch if you're new to paid ads. Tracking gets verified, keywords get researched, and campaigns get built to actually convert, not just spend. By the end of month one, you know exactly what's running, why, and what we expect from it.
Optimize, test, and report honestly.
Weekly optimizations keep your campaigns improving — bids adjusted, underperforming ads paused, new angles tested. At the end of each month, you get a report that explains what changed, what worked, what didn't, and what we're doing next. No vanity metrics. No confusion.
Direct access. Full ownership. No lock-in.
You can reach Corey directly — not a ticketing system, not a junior account manager. And you own your ad accounts, your data, and your leads from day one. Month-to-month means we stay because we're performing, not because you're stuck.
Why businesses choose us over a bigger agency.
Two channels, done obsessively
Google Ads and Meta Ads — that's it. Every tool, every optimization, every dollar of your budget goes into the two platforms where lead-gen businesses actually win. No spreading thin across twelve channels that get mediocre results on all of them.
Senior attention on every account
Your account isn't handed off. The person who audited your campaigns is the person optimizing them every week. No juniors, no pod model, no "your account manager is on leave" emails.
You own everything
Your Google Ads account, your Meta Business Manager, your pixel, your leads — all in your name. We build inside your infrastructure, not ours. You can leave tomorrow and take everything with you. That's intentional.
Reports that actually explain things
Monthly reports that say what changed and why, not just a dashboard screenshot with a hundred numbers. If something underperformed, you hear exactly what happened and what we're doing about it. Accountability over activity.
Month-to-month, always
No annual contracts. No lock-in. No penalty for leaving. We stay because the results make it obvious. That's the only retention model that makes sense for both sides.
Flat-rate pricing
One monthly fee covers everything — strategy, builds, copy, optimization, reporting, and communication. No percentage of ad spend, no hidden fees for "extra" work. You know exactly what you're paying before month one starts.
Hi — I’m Corey. I run NULYT, and I’m probably the one who’ll answer when you call.
I started NULYT in 2020 because I kept watching the same thing happen: a business owner would hire an agency, pay a meaningful monthly fee, and then wonder six months later why their results were flat. The account manager had turned over twice. Nobody really understood their business. The reports were full of numbers that didn’t connect to revenue.
I wanted to build something different — where the person you talk to before signing is the same person who spends their Monday morning inside your campaigns. Where reporting actually tells you something useful. Where you’re never stuck in a contract hoping things get better.
NULYT runs on a tight roster by design. Every new client means something — not just revenue, but a real commitment of attention. I don’t take on accounts I don’t believe I can move the needle on. If I don’t think we’re the right fit, I’ll tell you that on the first call.
“I’d rather run two channels exceptionally well than ten channels adequately. That’s the whole model.”
10% of every fee goes to global missions.
This isn’t a charity add-on. It’s been part of the model since NULYT launched in 2020. Ten percent of every monthly management fee funds humanitarian work — feeding programs, clean water access, and medical care across East Africa, Central Africa, Nepal, and Central America.
It’s built into the price. When you hire NULYT, part of what you pay runs your ads. Part of it runs a completely different kind of campaign.