Terms of Service

You must be at least 18 years old and able to form a binding contract to use the Services. If you use the Services on behalf of a company, you represent that you are authorized to bind that company to these Terms.

NULYT provides Google Ads and Meta Ads management, including campaign strategy, setup, ad creative, optimization, reporting, and — on eligible plans — landing pages. The specific scope for your engagement is defined by the plan you select and any written agreement between us. We may modify or discontinue features of the Services at any time.

We may provide a complimentary review (“free audit”) of your advertising accounts. The free audit is provided for informational purposes only, carries no obligation to purchase, and is not a guarantee of any particular results. We may decline to provide an audit at our discretion.

Management fees and any one-time setup fees are described on our pricing page and confirmed before your engagement begins. Unless otherwise agreed in writing:

• Management is billed monthly and plans are month-to-month with no long-term contract.
• Your ad spend is separate from our fees and is paid by you directly to Google and Meta.
• Published rates cover monthly ad spends up to $10,000; higher budgets are quoted separately.
• Fees are billed in advance, are non-refundable except as expressly stated, and are exclusive of any applicable taxes, which are your responsibility.
• Clients active for at least 90 consecutive days may use one “Grace Month” per twelve-month period, waiving that month's management fee. Campaigns and ad spend continue as normal during a Grace Month; only our management fee is waived. Grace Months do not carry over between years and are not redeemable for cash or credit.
• Clients who refer a business that becomes a paying client earn one additional Grace Month per successful referral, credited once the referred client completes their first full paid month of management. Referral-earned Grace Months are uncapped, stack independently of the annual Grace Month above, and are not subject to the 90-day tenure requirement.
• Your management fee is locked at the rate you signed up for and will not increase for as long as your account remains active in good standing, for the same scope of Services. Fee changes only apply if you request a change in scope, for example upgrading from Single Channel to Full Funnel.
• Late or failed payments may result in suspension or termination of the Services.

You may cancel monthly management at any time; cancellation takes effect at the end of the current billing period, and fees already paid or incurred (including one-time setup fees) are non-refundable. You retain ownership of your ad accounts, campaign data, and any leads generated. We may terminate or suspend the Services for non-payment, breach of these Terms, or where required by law or platform policy.

You agree to provide timely access to your advertising accounts, accurate business information, and any assets, approvals, or budgets we reasonably need. You are solely responsible for the legality, accuracy, and compliance of the products, services, offers, and claims you advertise, and for maintaining ownership of and access to your accounts.

You agree not to use the Site or Services to advertise unlawful, deceptive, infringing, or prohibited products or services; to violate any platform's policies or applicable law; to infringe others' rights; or to interfere with or attempt to gain unauthorized access to the Site, our systems, or other users' data.

Advertising performance depends on many factors outside our control, including your budget, market, offering, website, pricing, and platform policies and algorithms. While we work diligently to improve your results, we do not guarantee specific lead volumes, conversion rates, rankings, revenue, or return on ad spend.

The NULYT name, logo, Site, and all related content and materials are owned by NULYT or its licensors and are protected by intellectual-property laws. You may not use them without our prior written permission. Deliverables created specifically for you as part of a paid engagement — such as landing pages — become your property upon full payment, excluding any pre-existing tools, templates, or know-how, which remain ours.

Websites and landing pages we build for you are built with code. If your engagement ends, we will provide you with a raw HTML export of your website or landing page at no additional charge. Any automations, integrations, workflows, or tracking connected to the site — including anything configured in our hosting or marketing platform — are built to run inside that environment and are not included in the export and will not carry over. If you'd like to keep your site hosted with us after your engagement ends, you're welcome to do so for a fee to be quoted at that time; continued hosting is billed month-to-month and is not subject to any contract.

The Services rely on third-party platforms, including Google Ads and Meta. Your use of those platforms is governed by their respective terms and policies, and you are responsible for complying with them. We are not responsible for the availability, changes, outages, account actions, or decisions of those platforms.

Each party may access non-public information of the other. Both parties agree to use such information only to perform under these Terms and to protect it with reasonable care. This does not apply to information that is public, independently developed, or lawfully obtained from a third party.

THE SITE AND SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SITE OR SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE.

TO THE FULLEST EXTENT PERMITTED BY LAW, NULYT WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR ANY LOST PROFITS, LOST REVENUE, LOST DATA, OR LOST AD SPEND, ARISING OUT OF OR RELATING TO THE SITE OR SERVICES. OUR TOTAL AGGREGATE LIABILITY FOR ANY CLAIM WILL NOT EXCEED THE MANAGEMENT FEES YOU PAID US IN THE THREE (3) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

You agree to indemnify and hold harmless NULYT and its owners, employees, and contractors from any claims, damages, liabilities, and expenses (including reasonable attorneys' fees) arising out of your products or services, the content or claims you advertise, your violation of these Terms or applicable law, or your violation of any third-party platform's policies.

These Terms are governed by the laws of the United States and the state in which NULYT is organized, without regard to conflict-of-laws rules. The parties will first attempt to resolve any dispute informally by contacting each other. Any dispute that cannot be resolved informally will be subject to the exclusive jurisdiction of the state and federal courts located in that state, and you consent to venue there. Any claim must be brought within one (1) year after it arises.

We may update these Terms from time to time. When we do, we will revise the “Last updated” date above. Continued use of the Site or Services after changes take effect constitutes acceptance of the revised Terms.

If any provision of these Terms is found unenforceable, the remaining provisions remain in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. These Terms, together with any written service agreement, are the entire agreement between you and NULYT regarding the Services.

Questions about these Terms? Email us at support@nulyt.com.